Making analogue touchpoints quantifiable.
Valid metrics can be recorded at the POS with the help of digital solutions, technical developments and consultation. Visualised reports (dashboards) help you make decisions regarding the optimisation of marketing measures at the point of sale.
Interaction measurement and
Preparation of data analyses
Implementation example for STIHL brand shop in Munich:
- Heat map
- Demographic data
- Visitor counts
- Product interaction
- Tailored content playback
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