A blue storm hits the DIY market:
netzwerk P helps BOSCH Professional Power Tools to make a big mark.
Thanks to a clever POS solution, professional and amateur DIY’ers are both looked after.
Can be flexibly adapted to local requirements
Through efficient use of space and clear arrangement of products
All product segments positioned in clearly visible manner
New sales channels require new concepts.
Pros and amateur DIY’ers now shop across multiple channels. The new distribution strategy takes this into account: the blue BOSCH profile brand is going large-scale, hitting DIY stores.
The challenge: maintain the clear distinction to the green DIY series. Start with initial selection from 2016, possible expansions in the future require a high level of variability from the outset.
The concept: modular system, consisting of a base body and add-on modules, can be flexibly adapted to available floor space. Concise presentation of word and design mark and brand tag line, clear emphasis of individual segments, test modules, product descriptions and explanations.
Benefits: optimal presentation of brand and products on the market with high visibility, increased efficiency of space and can be easily expanded in the future.