A blue storm hits the DIY market:

netzwerk P helps BOSCH Professional Power Tools to make a big mark.

Thanks to a clever POS solution, professional and amateur DIY’ers are both looked after.

Modular system
Can be flexibly adapted to local requirements

Greater sales/reach
Through efficient use of space and clear arrangement of products

Complete overview
All product segments positioned in clearly visible manner

New sales channels require new concepts.

  • Pros and amateur DIY’ers now shop across multiple channels. The new distribution strategy takes this into account: the blue BOSCH profile brand is going large-scale, hitting DIY stores.

  • The challenge: maintain the clear distinction to the green DIY series. Start with initial selection from 2016, possible expansions in the future require a high level of variability from the outset.

  • The concept: modular system, consisting of a base body and add-on modules, can be flexibly adapted to available floor space. Concise presentation of word and design mark and brand tag line, clear emphasis of individual segments, test modules, product descriptions and explanations.

  • Benefits: optimal presentation of brand and products on the market with high visibility, increased efficiency of space and can be easily expanded in the future.

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